Recruiting Blueprints

Reusable recruiting journeys — auto-assigned when staff is assigned to an athlete

Player of the Month Rollout

Monthly campaign checklist for when an athlete is selected as Athletix Player of the Month — from selection and content collection, through the Day-1 announcement, article release, re-shares, and end-of-month wrap-up. Assign this journey to the selected athlete and work through every checkbox to ensure nothing is missed.

Journey Steps (63)

D1
Select the Player of the Month athlete and notify themHighReview

Phase 1 · Selection & Planning (3–4 weeks before)

D1
Define the promotion plan (article, socials, rollout timeline)HighReview

Phase 1 · Selection & Planning (3–4 weeks before)

D1
Set deadlines for each phase of the rolloutHighReview

Phase 1 · Selection & Planning (3–4 weeks before)

D1
Confirm photo and media permissions with the athlete and familyHighReview

Phase 1 · Selection & Planning (3–4 weeks before)

D2
Verify photo quality and resolution for social and article useHighReview

Phase 2 · Collect Information

D2
Collect photos: headshot + action shotsHighReview

Phase 2 · Collect Information

D2
Collect direct quotes from the athlete for the articleHighReview

Phase 2 · Collect Information

D2
Collect athlete story: why they were selected, background, goalsHighReview

Phase 2 · Collect Information

D2
Collect athlete information: name, school, sport, position, statsHighReview

Phase 2 · Collect Information

D4
Create the spotlight graphicHighReview

Phase 3 · Build Campaign Assets

D4
Create the story graphicHighReview

Phase 3 · Build Campaign Assets

D4
Create the quote graphicHighReview

Phase 3 · Build Campaign Assets

D4
Verify spelling of athlete name, school, and stats on all assetsHighReview

Phase 3 · Build Campaign Assets

D4
Verify tags and handles on all assetsHighReview

Phase 3 · Build Campaign Assets

D4
Add Athletix branding to every graphicHighReview

Phase 3 · Build Campaign Assets

D7
Post the announcement on Instagram (feed + Story)HighReview

Phase 4 · Day 1 Announcement — Recognition + Excitement

D7
Use the consistent announcement caption and hashtagHighReview

Phase 4 · Day 1 Announcement — Recognition + Excitement

D7
Tag the athlete and school in every announcement postHighReview

Phase 4 · Day 1 Announcement — Recognition + Excitement

D7
Post the announcement on TikTokHighReview

Phase 4 · Day 1 Announcement — Recognition + Excitement

D7
Post the announcement on ThreadsHighReview

Phase 4 · Day 1 Announcement — Recognition + Excitement

D7
Post the announcement on X (Twitter)HighReview

Phase 4 · Day 1 Announcement — Recognition + Excitement

D7
Post the announcement on FacebookHighReview

Phase 4 · Day 1 Announcement — Recognition + Excitement

D10
Post "Why They Earned It" highlighting work ethicHighReview

Phase 5 · Days 3–5 — Why They Earned It

D10
Highlight key accomplishments and awardsHighReview

Phase 5 · Days 3–5 — Why They Earned It

D10
Share the athlete’s personal story angleHighReview

Phase 5 · Days 3–5 — Why They Earned It

D10
Tag the athlete and encourage them and their team to reshareHighReview

Phase 5 · Days 3–5 — Why They Earned It

D14
Screenshot the athlete’s Athletix profile for the spotlightHighReview

Phase 6 · Days 7–10 — Profile Spotlight

D14
Post the profile spotlight with a direct link to the profileHighReview

Phase 6 · Days 7–10 — Profile Spotlight

D14
Tag the athlete to drive traffic to the Athletix profileHighReview

Phase 6 · Days 7–10 — Profile Spotlight

D18
Write an SEO-optimized article titleHighReview

Phase 7 · Article Preparation

D18
Write the featured articleHighReview

Phase 7 · Article Preparation

D18
Fact-check stats, quotes, and detailsHighReview

Phase 7 · Article Preparation

D18
Add photos to the articleHighReview

Phase 7 · Article Preparation

D18
Schedule the article publish dateHighReview

Phase 7 · Article Preparation

D21
Publish the articleHighReview

Phase 8 · Article Release

D21
Test all article linksHighReview

Phase 8 · Article Release

D21
Tag the athlete in the article social postHighReview

Phase 8 · Article Release

D21
Add the "Read Full Story" call-to-actionHighReview

Phase 8 · Article Release

D21
Link to the athlete’s Athletix profile from the postHighReview

Phase 8 · Article Release

D24
Select a re-share angle (work ethic, future goals)HighReview

Phase 9 · Article Re-share

D24
Re-share the article across social platformsHighReview

Phase 9 · Article Re-share

D24
Tag the athlete in the re-shareHighReview

Phase 9 · Article Re-share

D27
Post "Player to Watch" focusing on future potentialHighReview

Phase 10 · Final Week — Player to Watch

D27
Final re-shares across all platformsHighReview

Phase 10 · Final Week — Player to Watch

D27
Highlight community and school supportHighReview

Phase 10 · Final Week — Player to Watch

D30
Confirm all graphics were archivedHighReview

Monthly Final Check

D30
Confirm campaign performance metrics were loggedHighReview

Monthly Final Check

D30
Confirm the athlete was tagged throughout the campaignHighReview

Monthly Final Check

D30
Confirm the article was published and linkedHighReview

Monthly Final Check

D30
Confirm the announcement was posted on every platformHighReview

Monthly Final Check

D30
Confirm all 11 phases were completedHighReview

Monthly Final Check

D30
Record takeaways and notes for next monthHighReview

Campaign Performance Log

D30
Note the best-performing postHighReview

Campaign Performance Log

D30
Log athlete and family engagementHighReview

Campaign Performance Log

D30
Log shares and repostsHighReview

Campaign Performance Log

D30
Log profile viewsHighReview

Campaign Performance Log

D30
Log article social clicksHighReview

Campaign Performance Log

D30
Log article viewsHighReview

Campaign Performance Log

D30
Log announcement engagementHighReview

Campaign Performance Log

D30
Log announcement reachHighReview

Campaign Performance Log

D30
Archive the full campaign packageHighReview

Phase 11 · End-of-Month Wrap-Up

D30
Save all graphics and campaign assets to the archiveHighReview

Phase 11 · End-of-Month Wrap-Up

D30
Send a thank-you to the athlete and familyHighReview

Phase 11 · End-of-Month Wrap-Up